Marketing Campaign Videos
Songkran Festival
Hypergear specialised in waterproof accessories such as dry bag, waterproof backpack and waterproof pouch. For this year’s Songkran Festival, we came up with ideas to showcase creative uses of their products.
Hypergear
Songkran is the national holiday of Thailand which falls on 13th April each year. Water is an important element of the Songkran Festival where throwing of water has become a huge part of the annual celebration. This came as an opportunity for Hypergear to showcase their products while portraying their brand’s fun and adventurous feeling.
The Brief
What else can you expect from a waterproof bag? Instead of not letting water in, we tipped the scale and flipped the chart – the water is not leaking out! We came out with this idea to highlight the durable waterproofing material in their products. If water does not leak from the inside, how more to say for those droplets or splashes from the outside?
“We have never seen such low Cost per Acquisition (CPA). This is our most successful video to date.” – Hypergear
